Research

On the outset of any project we get out in the field and develop a deep understanding of your brand, your product and your customers. We will undertake a full display audit as a starting point for our research. We pride ourselves on being astutely aware of new trends in retail design and contemporary culture in general.

Ideation

Bringing together some of the most creative minds in the industry, we draw on years of experience and an ingrained desire to create new and exciting ideas from the beginning of every project. At this stage, no idea is too expensive, too crazy or too obscure... blue sky thinking at it's best. The result is a series of hand sketches that encompasses all that is good when extending your imagination.

Concept Development

Taking the best ideas, we narrow down our creative and develop the ideas into something more tangible, more realistic. At this stage we will start to rough out 3D models to get a good understanding of scale, proportion and materials. Towards the end of this process we would expect to have a good basis for some solid concepts that would be achievable to manufacture in a real world scenario... there's no floating shelves here.

Finalisation

Based on customer feedback we now figure out the nuts and bolts... that includes finalised material choices, colours and precision. We'll produce a realistic 3D rendering to fully explore the details that make up the final concept.

Prototype

Working with our manufacturing partners, we will take our final specifications and produce a prototype. This allows us to finally see a full size unit, how easy it is to construct and how it looks when it's merchandised.

Manufacturing & Delivery

Once the customer signs off on a final prototype, our strategic manufacturing and fulfillment partners get into gear with our team overseeing things every step of the way, making sure the project is executed with the original design intent adhered to with no compromises.